Poisson Rouge has always placed great emphasis on being creative and being different. No more so than in our original branding and naming of the actual company itself.
Being Poisson Rouge and not the 'Really Tedious Development Corporation of North London'...Catchy huh?) was always intended as a flag. It was and still is supposed to inform our loyal clients and supporters that whilst we take what we do very seriously - we don't take ourselves too seriously. In everything we do -making people think that what we offer is different, refreshing, innovative and unique whilst at the same time making them challenge their own pre-conceived thoughts and then making them smile is our aim - and one we have achieved consistently for over 18 years.
So recently a reference in a meetings industry blog (http://www.meetpie.com/Modules/EditorsBlog/EditorsBlogView.aspx?id=71) on the subject of agency names and what's behind them...they had the following things to say......
the mould wasbroken, and the new bright young things in the agency world worked out (at last) that a good name should:
a. Be different from the others (no words like ‘conference’ in it.)
b. Be memorable
c. Be short
What was the result? Well it seems to involve (mostly) an adjective and something edible. A few examples that have crossed my desk include Pickled Egg, Black Tomato and Banana Split.
I could be wrong but seem to remember this trend was actually started more than a decade ago by an agency called Poisson Rouge – definitely a ‘catchy’ name - but at that time its creator, Mark Katz, seemed to be in a club of one.
It took a while for his idea to catch on but now it seems he was a visionary in these matters and everyone else is following suit.
b. Be memorable
c. Be short
What was the result? Well it seems to involve (mostly) an adjective and something edible. A few examples that have crossed my desk include Pickled Egg, Black Tomato and Banana Split.
I could be wrong but seem to remember this trend was actually started more than a decade ago by an agency called Poisson Rouge – definitely a ‘catchy’ name - but at that time its creator, Mark Katz, seemed to be in a club of one.
It took a while for his idea to catch on but now it seems he was a visionary in these matters and everyone else is following suit.
